How to Listen: Qualitative Methods for Communication Research

1 Course Unit

This course will introduce students to a rich array of qualitative research methods including textual/discourse analysis, interviewing and ethnography, and “digital” qualitative methods that will allow students to analyze interaction in digital media environments, with apps, and elsewhere in everyday life. Students will learn how to design and carry- out their own qualitative communication projects and gain a broad understanding of the role of listening in research, the role of research in the social world, and the importance of ethical research practices. This course will prepare students for a range of careers in professional qualitative social science, including in the tech industry and design/user research, in advertising and marketing, and in social advocacy. 1 Course Unit