New Media and Politics

1 Course Unit

This course examines the evolving media landscape and the political process from three perspectives: 1) the voter, 2) political campaigns and candidates, and 3) the evolving and expanding media environment. The course opens with a broad overview of the main theories of political communication and a historical review of the role played by new media technologies in U.S. political campaigns leading up to 1996, the year the internet debuted in presidential campaigns. The course then follows this evolution from the 1996 presidential campaign to the present. We will take a deep dive into the landmark changes brought on by new media technologies to mobilize, persuade, inform, and fundraise around modern presidential campaigns. Students will gain an understanding of the shifting role of social media and Big Tech as it relates to political content moderation, misinformation, campaign speech/ads, laws governing voting, measuring public opinion, media coverage and participation. Not Offered Every Year 1 Course Unit