The Immersive Media Industry

1 Course Unit

This course traces the contours of the emerging immersive media industry. It lays the foundation for students to think critically about immersive media technologies and practices, including augmented and virtual reality, digital twins, and spatial computing amongst others. The course surveys a range of contexts where immersive media products are being rapidly adopted: from virtual production and culture and entertainment to city planning using virtual twins, and a revolution in healthcare with the help of XR technologies. Students will develop their own critical understanding of immersive media products and practices, learn from leading industry experts, and gain a deeper knowledge of how these technologies operate and are re-shaping our media landscape as we know it. 1 Course Unit