Hollywood: The Industry and Practice of Talent Representation

1 Course Unit

This course offers an inside look at the business of ‘artist representation’ with application to any career. Students will engage in real world / real time analysis, interact with guest speakers and visit an entertainment company to meet the players and hear industry updates on topics discussed in class. We will explore the career-defining decisions talent reps make about talent, who to sign/who to sell to, pitching, dealmaking, and other industry practices. Students will take on the critical and analytic thinking required of industry leaders and practice the tools of creating your own narrative, knowing your audience, and communicating with purpose to influence outcomes. Participation outside of students' comfort zone is encouraged when presenting ideas, conducting mock pitching exercises and practicing the all-important pivot from the daily rejection that talent representatives experience. With a focus on the U.S., this course examines the technological, social, political, economic, and cultural developments shaping the current Hollywood marketplace. 1 Course Unit