Digital Marketing and Media Innovation

1 Course Unit

Digital Marketing and Media Innovation is an applied, forward#looking course that examines how brands, media companies, creators, and organizations communicate, influence, and drive growth in an environment shaped by digital platforms, algorithms, artificial intelligence, and rapidly changing audience behavior. The course integrates strategic communication, data#driven marketing, content and storytelling, platform strategy, creator ecosystems, and emerging technologies. Through analytical frameworks, case studies, hands#on exercises, and a capstone strategic plan, students develop the skills and perspective needed to design effective digital marketing and media strategies and to operate confidently at the intersection of marketing, media, technology, and innovation across industries. 1 Course Unit