The Business of the Academic Business

1 Course Unit

Universities are not businesses (far from it with their social missions, academic core, and public policy ties), but they do have business functions. This module explores three areas related to the business functions of higher education. Their entrepreneurial activities, the ways they project (intentionally or not) their brand identities into the broader world, and how they engage alumni as active contributors to the university, and well beyond their simple donor role. University leaders need to understand the ways their universities can create and sustain entrepreneurial cultures to secure needed resources and leverage resources and assets to positively impact the university. 1 Course Unit