MGMT 9703
Qualitative Methods
This course is designed to provide students with an understanding of the methodological approaches we commonly think of as qualitative, with special emphasis on ethnography (in-person and digital), semi-structured interviews, case studies, content analysis, and mixed-methods research. The course will cover the basic techniques for collecting, interpreting, and analyzing qualitative (i.e. non-numerical) data. Students will expected to collect and analyze data about a topic of their choosing. 0.5 Course Units
Sources
- Course catalogue โ2026โ2027