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MGMT 9703

Qualitative Methods

0.5 Course Units

This course is designed to provide students with an understanding of the methodological approaches we commonly think of as qualitative, with special emphasis on ethnography (in-person and digital), semi-structured interviews, case studies, content analysis, and mixed-methods research. The course will cover the basic techniques for collecting, interpreting, and analyzing qualitative (i.e. non-numerical) data. Students will expected to collect and analyze data about a topic of their choosing. 0.5 Course Units

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