Consumer Behavior

1 Course Unit

This course is concerned with how and why people behave as consumers. Its goals are to: (1) provide conceptual understanding of consumer behavior, (2) provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and (3) to develop analytical capability in using behavioral research. Fall or Spring Mutually Exclusive: MKTG 7110 Prerequisite: MKTG 1010 OR MKTG 1018 1 Course Unit