Principles of Advertising

1 Course Unit

This course focuses on advertising via all media - print, digital, video, TV, Internet, etc. Emphasis is placed on understanding the communication development process and consumer behavior (psychology), the measurement and evaluation of advertising effects, and developing appropriate media plans. Fall Mutually Exclusive: MKTG 2240 Prerequisite: MKTG 1010 OR MKTG 1018 1 Course Unit