Pricing Policy

0.5 Course Units

The course provides a systematic presentation of the factors to be considered when setting price, and shows how pricing alternatives are developed. Analytical methods are developed and new approaches are explored for solving pricing decisions. Spring Mutually Exclusive: MKTG 2540, MKTG 2880 Prerequisite: MKTG 6110 AND (MKTG 6120 OR MKTG 6130) 0.5 Course Units