Marketing Strategy

0.5-1 Course Unit

This course views marketing as both a general management responsibility and an orientation of an organization that helps one to create, capture and sustain customer value. The focus is on the business unit and its network of channels, customer relationships, and alliances. Specifically, the course attempts to help develop knowledge and skills in the application of advanced marketing frameworks, concepts, and methods for making strategic choices at the business level. Not Offered Every Year Mutually Exclusive: MKTG 2770 Prerequisite: MKTG 6110 AND (MKTG 6120 OR MKTG 6130) 0.5-1 Course Unit