Applied Machine Learning in Business

1 Course Unit

This course introduces students to machine learning techniques used in business applications. The main topics include: cross validation, variable selection procedures, shrinkage methods such as lasso, logistic regression, k-nearest neighbors, ROC curves and confusion matrix, trees, kernel based learning, resampling techniques, random forests, boosting, neural networks & deep learning, matrix methods including singular value decomposition (SVD) and its application in principal component analysis (PCA), and some unsupervised methods such as k-means and density based clustering. Students will learn to apply these methods in a wide range of settings such as marketing and finance, and will gain hands-on experience through class assignments and competitions. This course may be taken concurrently with the prerequisite with instructor permission. Mutually Exclusive: STAT 7230 Prerequisite: STAT 1020 OR STAT 1120 OR STAT 4310 1 Course Unit