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PSYC 342

The Psychology of Social Influence

3.00 units · Undergraduate

Winter 2025

Readings

  • Required: (77.95 CAD) Cialdini, R. B. (2009). Influence: Science and Practice (Fifth Edition). Boston, MA: Allyn and Bacon.
  • Listed material: Week 1 (Jan 6, 8) Introduction To Social Influence/Conformity Types of Social Influence Nondeliberative/Deliberative Processes Social Norms
  • Listed material: Ch. 1 Week 2 (Jan 13, 15) Conformity Sources of Influence in Conformity Types of Conformity Factors Regulating Conformity Behavioural Mimicry
  • Listed material: Week 3 (Jan 20, 22) Compliance Introduction to Compliance Social Relationship Based Compliance - Liking - Reciprocity
  • Listed material: Ch. 2, 5 Week 4 (Jan 27, 29) Compliance Self-Concept/Belief Based Compliance - Reciprocity - Consistency
  • Listed material: Ch. 3 Week 5 (Feb 3, 5) Compliance Self-Concept/Belief Based Compliance (continued) - Consistency
Fall 2025

Topics

  • Attention
  • Learning

Readings

  • Required: Cialdini, R. B. (2009). Influence: Science and Practice (Fifth Edition). Boston, MA: Allyn and Bacon. (available Amazon, price variable).
  • Required Course Software (Top Hat):
  • Required: We will be using Top Hat (www.tophat.com) for class participation (price variable).
  • Required: Go to https://app.tophat.com/register/student Click "Search by school" and input the name of our school Search for our course with the following join code: [981085]
  • Listed material: Week 1 (Sept. 3, 5) Introduction To Social Influence/Conformity Types of Social Influence Nondeliberative/Deliberative Processes Social Norms Classic Conformity Studies
  • Listed material: Ch. 1 Week 2 (Sept. 10, 12) Conformity Sources of Influence in Conformity Types of Conformity Factors Regulating Conformity Behavioural Mimicry
  • Listed material: Week 3 (Sept. 17, 19) Compliance Introduction to Compliance Social Relationship Based Compliance - Liking - Reciprocity
  • Listed material: Ch. 2, 5 Week 4 (Sept. 24, 26) Compliance Self-Concept/Belief Based Compliance - Reciprocity - Consistency
2023-2024

Readings

  • Required: Cialdini, R. B. (2009). Influence: Science and Practice (Fifth Edition). Boston, MA: Allyn and Bacon. Required Course Software (Top Hat): We will be using Top Hat (www.tophat.com) for class participation.
  • Listed material: Week 1 (Sept. 6) Introduction To Social Influence/Conformity Types of Social Influence Nondeliberative/Deliberative Processes Social Norms Classic Conformity Studies
  • Listed material: Ch. 1 Week 2 (Sept. 11, 13) Conformity Sources of Influence in Conformity Types of Conformity Factors Regulating Conformity Behavioural Mimicry
  • Listed material: Week 3 (Sept. 18, 20) Compliance Introduction to Compliance Social Relationship Based Compliance - Liking - Reciprocity
  • Listed material: Ch. 2, 5 Week 4 (Sept. 25, 27) Compliance Self-Concept/Belief Based Compliance - Reciprocity - Consistency
2022-2023

Readings

  • Required: Cialdini, R. B. (2009). Influence: Science and Practice (Fifth Edition). Boston, MA: Allyn and Bacon.
  • Required Course Software (Top Hat):
  • Required: We will be using Top Hat (www.tophat.com) for class participation.
  • Required: Go to https://app.tophat.com/register/student Click "Search by school" and input the name of our school Search for our course with the following join code: [240332]
  • Listed material: Week 1 (Sept. 8) Introduction To Social Influence/Conformity Types of Social Influence Nondeliberative/Deliberative Processes Social Norms Classic Conformity Studies
  • Listed material: Ch. 1 Week 2 (Sept. 12, 15) Conformity Sources of Influence in Conformity Types of Conformity Factors Regulating Conformity Behavioural Mimicry
  • Listed material: Week 3 (Sept. 19, 22) Compliance Introduction to Compliance Social Relationship Based Compliance - Liking - Reciprocity
  • Listed material: Ch. 2, 5 Week 4 (Sept. 26, 29) Compliance Self-Concept/Belief Based Compliance - Reciprocity - Consistency
2021-2022

Topics

  • Stress

Readings

  • Required: Cialdini, R. B. (2009). Influence: Science and Practice (Fifth Edition). Boston, MA: Allyn and Bacon.
  • Listed material: Week 1: (Jan. 10, 12) Introduction to Social Influence Syllabus Scientific Methodology and Psychological Experiments General Factors of Social Influence Social Norms
  • Listed material: Ch. 1 Week 2: (Jan. 17, 19) Conformity Classical conformity Research Sources of Influence in Conformity Factors Influencing Conformity
  • Listed material: Week 3: (Jan. 24, 26) Conformity Proactive Conformity Alternatives to Conformity
  • Listed material: Ch. 2 (19-32) Week 4: (Jan. 31, Feb. 2) Compliance Principles Introduction to Compliance Compliance Motivated by Relational Concerns - Liking - Reciprocity
  • Listed material: Ch. 5 Week 5: (Feb. 7, 9) Compliance Principles
2019-2020

Readings

  • Required: Cialdini, R. B. (2009). Influence: Science and Practice (Fifth Edition). Boston, MA: Allyn and Bacon. Required Course Software (Top Hat): We will be using the Top Hat (www.tophat.com) classroom response system in class.
  • Listed material: Week 8: Obedience None (Oct. 28, 30) - Overview of the Milgram Procedure - Variations of the Milgram Procedure - Contemporary Obedience Research Week 9: Obedience None (Nov. 4, 6) - Evaluating the Milgram Studies - Zimbardo’s Prison Study
Sources