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PSYC 441

Attitudes and Persuasion

3.00 units · Undergraduate

2022-2023

Topics

  • Attitude structure, function and measurement
  • attitude–behaviour relations
  • conditioning and modelling
  • message learning
  • social judgment
  • persuasion
  • cognitive dissonance.

Readings

  • Required: Petty, R. E., and Cacioppo, J. T. (1996). Attitudes and persuasion: Classic and contemporary approaches. Westview Press.
  • Supplementary Readings
  • Week 4:
  • Topic 1 (Evaluating the MODE Theory of Attitude-Behaviour Consistency):
  • Fazio, R. H. (1990). Multiple processes by which attitudes guide behavior: The MODE model as an
  • integrative framework. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol.
  • 23, pp. 75-109). San Diego, CA: Academic Press.
  • Fazio, R. H., & Towles-Schwen, T. (1999). The MODE model of attitude-behavior processes. In S.
  • Chaiken & Y. Trope (Eds.), Dual -process theories in social psychology (pp. 97-116). New York,
  • NY: Guilford.
  • Ajzen, I., & Fishbein, M. (2005). The influence of attitudes on behavior. In D. Albarricín, B. T. Johnson,
  • & M. P. Zanna, The handbook of attitudes (pp. 173-221). New York, NY: Erlbaum.
  • Neal, D. T., Wood, W., Wu, M., & Kurlander, D. (2011). The Pull of the past: When do habits persist
  • despite conflict with motives? Personality and Social Psychology Bulletin, 37, 1428-1437.
  • Fabrigar, L. R., Wegener, D. T., & MacDonald, T. K. (2010). Distinguishing between prediction and
  • influence: Multiple processes underlying attitude-behavior consistency. In C. R. Agnew, D. E.
  • Carlston, W. G. Graziano, & J. R. Kelly (Eds.), Then a miracle occurs: Focusing on behavior in
  • social psychological theory and research (pp. 162-185). New York, NY: Oxford University
  • Press.
  • Topic 2 (Meta-attitudinal versus Operative Measures of Attitude Attributes):
  • Bassili, J. N. (1996). Meta-judgmental versus operative indexes of psychological attributes: The case of
  • measures of attitude strength. Journal of Personality and Social Psychology, 71, 637-653.
  • Haddock, G., Rothman, A. J., Reber, R., & Schwarz, N. (1999). Forming judgments of attitude certainty,
  • intensity, and importance: The role of subjective experiences. Personality and Social Psychology
  • Bulletin, 25, 771-782.
  • Boninger, D. S., Krosnick, J. A., Berent, M. K., & Fabrigar, L. R. (1995). The causes and consequences
  • of attitude importance. In R. E. Petty & J. A. Krosnick (Eds.), Attitude strength: Antecedents and
  • consequences. Mahwah, NJ: Erlbaum.
  • Tormala, Z. L., & Rucker, D. D. (2007). Attitude certainty: A review of past findings and emerging
  • perspectives. Social and Personality Psychology Compass, 1, 469-492.
  • Petty, R. E., Brinol, P., Tormala, Z. L., & Wegener, D. T. (2007). The role of metacognition in social
  • judgment. In A. W. Kruglanski & E. T. Higgins (Eds.), Social psychology: Handbook of basic
  • principles (2nd Ed., pp. 254-282). New York, NY: Guilford.
  • See, Y. H. M., Petty, R. E., & Fabrigar, L. R. (2008). Affective and cognitive meta-bases of attitudes:
  • Unique effects on information interest and persuasion. Journal of Personality and Social
  • Psychology, 94, 938-955.
  • Week 7:
  • Topic 1 (Do Implicit Attitudes Exist and If So What Are They?):
  • Petty, R. E., Fazio, R. H., & Brinol, P. (2009). The new implicit measures: An overview. In R. E. Petty,
  • R. H. Fazio, & P. Brinol (Eds.), Attitudes: Insights from the new implicit measures (pp. 3-18).
  • New York, NY: Psychology Press.
  • Greenwald, A. G., & Banaji, M. R. (1995). Implicit social cognition: Attitudes, self-esteem, and
  • stereotypes. Psychological Review, 102, 4-27.
  • Wilson, T. D., Lindsey, S., & Schooler, T. Y. (2000). A model of dual attitudes. Psychological Review,
  • 107, 101-126.
  • Greenwald, A. G., & Nosek, B. A. (2009). Attitudinal dissociation: What does it mean? In R. E. Petty,
  • R. H. Fazio, & P. Brinol (Eds.), Attitudes: Insights from the new implicit measures (pp. 85-117).
  • Olson, M. A., & Fazio, R. H. (2009). Implicit and explicit measures of attitudes: The perspective of the
  • MODE model. In R. E. Petty, R. H. Fazio, & P. Brinol (Eds.), Attitudes: Insights from the new
  • implicit measures (pp. 19-63). New York, NY: Psychology Press.
  • Petty, R. E., Briñol, P., & DeMarree, K. G. (2007). The meta-cognitive model (MCM) of attitudes:
  • Implications for attitude measurement, change, and strength. Social Cognition, 25, 657-686.
  • Topic 2 (Evaluating the Message Learning Theory)
  • McGuire, W. J. (1968). Personality and attitude change: An information-processing theory. In A. G.
  • Greenwood, T. C. Brock, & T. M. Ostrom (Eds.), Psychological foundations of attitudes (pp. 171-
  • 196). New York: Academic Press.
  • McGuire, W. J. (1972). Attitude change: The information-processing paradigm. In C. G. McClintock
  • (Ed), Experimental social psychology (pp. 108-141). New York, NY: Holt, Rinehart, & Winston.
  • Greenwald, A. G. (1968). Cognitive learning, cognitive response to persuasion, and attitude change. In
  • A. G. Greenwald, T. C. Brock, & T. M. Ostron (Eds.), Psychological foundations of attitudes (pp.
  • 147-170). New York, NY: Academic Press.
  • Love, R. E., & Greenwald, A. G. (1978). Cognitive responses to persuasion as mediators of opinion
  • change. Journal of Social Psychology, 104, 231-241.
  • Sherif, M., & Sherif, C. W. (1967). Attitudes as the individual’s own categories: The social judgmentinvolvement approach to attitude and attitude change. In C. W. Sherif & M. Sherif (Eds.),
  • Attitude, ego-involvement, and change (pp. 105-158). New York, NY: Wiley.
  • Week 10:
  • Topic 1 (Aronson’s Self-Consistency Model of Dissonance Versus the World):
  • Harmon-Jones, E., & Mills, J. (2019). An introduction to cognitive dissonance theory and an
  • overview of current perspectives on the theory. In E. Harmon-Jones & J. Mills (Eds.),
  • Cognitive dissonance: Reexamining a pivotal theory in social psychology (2nd Edition, pp.
  • 3-24). Washington, DC: American Psychological Association.
  • Aronson, E. (1992). The return of the repressed: Dissonance theory makes a comeback. Psychological
  • Inquiry, 3, 303-311.
  • Brehm, J. W. (1992). An unidentified theoretical object. Psychological Inquiry, 3, 314-315.
  • Cooper, J. (1992). Dissonance and the return of the self-concept. Psychological Inquiry, 3, 320-323.
  • Greeenwald, A. G. (1992). Dissonance theory and self theory: Fifteen more years. Psychological
  • Inquiry, 3, 329-331.
  • Jussim, L. (1992). Dissonance: A second coming? Psychological Inquiry, 3, 332-333.
  • Kunda, Z. (1992). Can dissonance theory do it all? Psychological Inquiry, 3, 337-339.
  • Lord, C. G. (1992). Was cognitive dissonance theory a mistake? Psychological Inquiry, 3, 339-342.
  • Schlenker, B. R. (1992). Of shape shifters and theories. Psychological Inquiry, 3, 342-344.
  • Aronson, E. (1992). Totally provocative and perhaps partly right. Psychological Inquiry, 3, 353-356.
  • Aronson, E. (2019). Dissonance, hypocrisy, and the self-concept. In E. Harmon-Jones (Ed.),
  • 141-157). Washington, DC: American Psychological Association.
  • Topic 2 (The Self-Standards Model of Cognitive Dissonance):
  • Aronson, J., Cohen, G., & Nail, P. R. (2019). Self-affirmation theory: An update and appraisal.
  • In E. Harmon-Jones (Ed.), Cognitive dissonance: Reexamining a pivotal theory in social
  • psychology (2nd Edition, pp. 159-174). Washington, DC: American Psychological
  • Association.
  • Stone, J. , & Cooper, J. (2001). A self-standards model of cognitive dissonance. Journal of
  • Experimental Social Psychology, 37, 228-243.
  • Stone, J. , & Cooper, J. (2003). The effect of self-attribute relevance on how self-esteem
  • moderates attitude change in dissonance processes. Journal of Experimental Social
  • Psychology, 39, 508-515.
  • Cooper, J. (2019). In search of the motivation for dissonance reduction: The drive to lessen
  • aversive consequences. In E. Harmon-Jones (Ed.), Cognitive dissonance: Reexamining a
  • pivotal theory in social psychology (2nd Edition, pp. 175-193). Washington, DC:
  • American Psychological Association.
  • Week 12:
  • Topic 1 (Noncognitive Attitude Formation and Change):
  • Fishbein, M., & Middlestadt, S. (1995). Noncognitive effects on attitude formation and change: Fact or
  • artifact. Journal of Consumer Psychology, 4, 181-202.
  • Haugtvedt, C. P. (1997). Beyond fact or artifact: An assessment of Fishbein and Middlestadt’s
  • perspectives on attitude change processes. Journal of Consumer Psychology, 6, 99-106.
  • Miniard, P. W., & Barone, M J. (1997). The case for noncognitive determinants of attitude: A critique of
  • Fishbein and Middlestadt. Journal of Consumer Psychology, 6, 77-91.
  • Priester, J. R., & Fleming, M. A. (1997). Artifact or meaningful theoretical constructs?: Examining
  • evidence for nonbelief- and belief-based attitude change processes. Journal of Consumer
  • Psychology, 6, 67-76.
  • Schwarz, N. (1997). Moods and attitude judgments: A comment on Fishbein and Middlestadt. Journal of
  • Consumer Psychology, 6, 93-98.
  • Fishbein, M., & Middlestadt, S. (1997). A striking lack of evidence for nonbelief-based attitude
  • formation and change: A response to five commentaries. Journal of Consumer Psychology, 6,
  • 107-115.
  • Topic 2 (The ELM versus The Unimodel):
  • Petty, R. E., & Wegener, D. T. (1999). The Elaboration Likelihood Model: Current status and
  • controversies. In S. Chaiken & Y. Trope (Eds.), Dual process theories in social
  • psychology (pp. 41-72). New York: Guilford Press.
  • Petty, R. E., & Brinol, P. (2014). The Elaboration Likelihood and Metacognitive Models of
  • Attitudes: Implications for Prejudice, the Self, and Beyond. In J. W. Sherman, B.
  • Gawronski, & Y. Trope (Eds.), Dual-process theories of the social mind (pp. 172-187).
  • New York, NY: Guilford Press.
  • Petty, R. E., & Cacioppo, J. T. (1984). The effects of involvement on response to argument
  • quantity and quality: Central and peripheral routes to persuasion. Journal of Personality
  • and Social Psychology, 46, 69-81.
  • Petty, R. E., Schumann, D. W., Richman, S. A., & Strathman, A. J. (1993). Positive mood and
  • persuasion: Different roles for affect under high- and low-elaboration conditions. Journal
  • of Personality and Social Psychology, 64, 5-20.
  • Tormala, Z. L., Brinol, P., & Petty, R. E. (2007). Multiple roles for source credibility under high
  • elaboration: Its all in the timing. Social Cognition, 25, 536-552.
  • Kruglanski, A. W., & Thompson, E. P. (1999). Persuasion by a single route: A view from the unimodel.
  • Psychological Inquiry, 10, 83-109.
  • Petty, R. E., Wheeler, S. C., & Bizer, G. Y. (1999). Is there one persuasion process or more? Lumping
  • versus splitting in attitude change theories. Psychological Inquiry, 10, 156-162.
  • Wegener, D. T., & Claypool, H. M. (1999). The elaboration continuum by any other name does not smell
  • as sweet. Psychological Inquiry, 10, 176-181.
  • Kruglanski, A. W., & Thompson, E. P. (1999). The illusory second mode or, the cue is the message.
  • Psychological Inquiry, 10, 182-193.
2019-2020

Topics

  • Attention

Readings

  • Required: Petty, R. E., & Cacioppo, J. T. (1996). Attitudes and persuasion: Classic and contemporary approaches. Boulder, CO: Westview Press.
  • Listed material: 6 Supplementary Readings Week 4: Topic 1 (Evaluating the MODE Theory of Attitude-Behaviour Consistency): Fazio, R. H. (1990). Multiple processes by which attitudes guide behavior: The MODE model as an integrative framework. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 23, pp. 75-109). San Diego, CA: Academic Press. Fazio, R. H., & Towles-Schwen, T. (1999). The MODE model of attitude-behavior processes. In S. Chaiken & Y. Trope (Eds.), Dual -process theories in social psychology (pp. 97-116). New York, NY: Guilford. Ajzen, I., & Fishbein, M. (2005). The influence of attitudes on behavior. In D. Albarricín, B. T. Johnson, & M. P. Zanna, The handbook of attitudes (pp. 173-221). New York, NY: Erlbaum. Neal, D. T., Wood, W., Wu, M., & Kurlander, D. (2011). The Pull of the past: When do habits persist despite conflict with motives? Personality and Social Psychology Bulletin, 37, 1428-1437. Fabrigar, L. R., Wegener, D. T., & MacDonald, T. K. (2010). Distinguishing between prediction and influence: Multiple processes underlying attitude-behavior consistency. In C. R. Agnew, D. E. Carlston, W. G. Graziano, & J. R. Kelly (Eds.), Then a miracle occurs: Focusing on behavior in social psychological theory and research (pp. 162-185). New York, NY: Oxford University Press. Topic 2 (Meta-attitudinal versus Operative Measures of Attitude Attributes): Bassili, J. N. (1996). Meta-judgmental versus operative indexes of psychological attributes: The case of measures of attitude strength. Journal of Personality and Social Psychology, 71, 637-653. Haddock, G., Rothman, A. J., Reber, R., & Schwarz, N. (1999). Forming judgments of attitude certainty, intensity, and importance: The role of subjective experiences [See source for the remaining reading list.]
  • Listed material: 7 See, Y. H. M., Petty, R. E., & Fabrigar, L. R. (2008). Affective and cognitive meta-bases of attitudes: Unique effects on information interest and persuasion. Journal of Personality and Social Psychology, 94, 938-955. Weeks 7/8: Topic 1 (Do Implicit Attitudes Exist and If So What Are They?): Petty, R. E., Fazio, R. H., & Brinol, P. (2009). The new implicit measures: An overview. In R. E. Petty, R. H. Fazio, & P. Brinol (Eds.), Attitudes: Insights from the new implicit measures (pp. 3-18). New York, NY: Psychology Press. Greenwald, A. G., & Banaji, M. R. (1995). Implicit social cognition: Attitudes, self-esteem, and stereotypes. Psychological Review, 102, 4-27. Wilson, T. D., Lindsey, S., & Schooler, T. Y. (2000). A model of dual attitudes. Psychological Review, 107, 101-126. Greenwald, A. G., & Nosek, B. A. (2009). Attitudinal dissociation: What does it mean? In R. E. Petty, R. H. Fazio, & P. Brinol (Eds.), Attitudes: Insights from the new implicit measures (pp. 85-117). New York, NY: Psychology Press. Olson, M. A., & Fazio, R. H. (2009). Implicit and explicit measures of attitudes: The perspective of the MODE model. In R. E. Petty, R. H. Fazio, & P. Brinol (Eds.), Attitudes: Insights from the new implicit measures (pp. 19-63). New York, NY: Psychology Press. Petty, R. E., Briñol, P., & DeMarree, K. G. (2007). The meta-cognitive model (MCM) of attitudes: Implications for attitude measurement, change, and strength. Social Cognition, 25, 657-686. Topic 2 (Evaluating the Message Learning Theory) McGuire, W. J. (1968). Personality and attitude change: An information-processing theory. In A. G. Greenwood, T. C. Brock, & T. M. Ostrom (Eds.), Psychological foundations of attitudes (pp. 171-196). New York: Academic Press. McGuire, W. J. (1972) [See source for the remaining reading list.]
  • Listed material: 8 Sherif, M., & Sherif, C. W. (1967). Attitudes as the individual’s own categories: The social judgment- involvement approach to attitude and attitude change. In C. W. Sherif & M. Sherif (Eds.), Attitude, ego-involvement, and change (pp. 105-158). New York, NY: Wiley. Week 10: Topic 1 (Aronson’s Self-Consistency Model of Dissonance Versus the World): Harmon-Jones, E., & Mills, J. (2019). An introduction to cognitive dissonance theory and an
  • Supplementary: Week 4: Topic 1 (Evaluating the MODE Theory of Attitude-Behaviour Consistency): Fazio, R. H. (1990). Multiple processes by which attitudes guide behavior: The MODE model as an integrative framework. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 23, pp. 75-109). San Diego, CA: Academic Press. Fazio, R. H., & Towles-Schwen, T. (1999). The MODE model of attitude-behavior processes. In S. Chaiken & Y. Trope (Eds.), Dual -process theories in social psychology (pp. 97-116). New York, NY: Guilford. Ajzen, I., & Fishbein, M. (2005). The influence of attitudes on behavior. In D. Albarricín, B. T. Johnson, & M. P. Zanna, The handbook of attitudes (pp. 173-221). New York, NY: Erlbaum. Neal, D. T., Wood, W., Wu, M., & Kurlander, D. (2011). The Pull of the past: When do habits persist despite conflict with motives? Personality and Social Psychology Bulletin, 37, 1428-1437. Fabrigar, L. R., Wegener, D. T., & MacDonald, T. K. (2010). Distinguishing between prediction and influence: Multiple processes underlying attitude-behavior consistency. In C. R. Agnew, D. E. Carlston, W. G. Graziano, & J. R. Kelly (Eds.), Then a miracle occurs: Focusing on behavior in social psychological theory and research (pp. 162-185). New York, NY: Oxford University Press. Topic 2 (Meta-attitudinal versus Operative Measures of Attitude Attributes): Bassili, J. N. (1996). Meta-judgmental versus operative indexes of psychological attributes: The case of measures of attitude strength. Journal of Personality and Social Psychology, 71, 637-653. Haddock, G., Rothman, A. J., Reber, R., & Schwarz, N. (1999). Forming judgments of attitude certainty, intensity, and importance: The role of subjective experiences. Personality and Social Psychology Bulletin, 25, 771-782. Boninger, D [See source for the remaining reading list.]
Sources