Introduction to Marketing

3 credits

This course presents the fundamentals of marketing theory and application. Starting at a societal level, it works through environmental scanning, explores the differences between consumer and business customer groups, followed with a strategic focus on segmentation, targeting and positioning. Tactical applications of the marketing mix are then addressed - product, price, place and promotion. Attention is also directed to ethical and legal considerations. ***Prerequisite: ADMN 100 or BUS 100.*** *Note: Students may not receive credit for both ADMN 210 and BUS 210.*