Consumer Behaviour

3 credits

This course examines the key concepts and theories in consumer behaviour, psychology, and other relevant fields. It addresses perception, personality, culture, and other topics to better understand consumer actions, motivations, decisions and response to various marketing strategies. ***Prerequisite: ADMN 210 or BUS 210.*** *Note: Students may receive credit for one of ADMN 312, BUS 312, or ADMN 412.*