Promotional Marketing Strategy

3 credits

This course addresses the art of designing a strategic communications plan that integrates all aspects of the promotional mix. Advertising, public relations, digital media, word of mouth, direct marketing, and sales promotion are all part of the analysis and discussion. Creative messaging and media planning are explored to maximize effective and efficient use of company resources in reaching the intended target audience. ***Prerequisite: ADMN 312 (or BUS 312).*** *Note: Students may receive credit for one of ADMN 414 or BUS 414.*