Business Research Methods and Analysis

3 credits

This course introduces students to the foundations of business research and data-driven decision-making, with an emphasis on developing strong analytical, critical thinking, and communication skills. Students will be introduced to designing and conducting research using both quantitative and qualitative methods, analyzing and interpreting data, and effectively communicating findings to support evidence-based management and decision-making. The course also explores how to conduct literature reviews, access and evaluate academic and industry sources through the University of Regina Library, and apply research ethics and integrity principles. Through applied projects and hands-on exercises, students will gain the confidence and practical skills needed to approach business problems systematically and professionally. ***Prerequisite: BUS 100, BUS 205, and STAT 100 or STAT 160.*