Business Case Analysis, Presentation & Writing

3 credits

This course immerses students in the analysis of real-world business situations through case studies, guiding them to apply academic theories in practical, high-stakes scenarios. Building the analytical foundations of introductory-level courses, students will refine their presentation skills, learning to communicate recommendations effectively, speak with conviction, and field challenging questions from various stakeholders. Finally, students will discover how to author comprehensive business cases that may become valuable teaching resources or even be published. This course prepares students for participation in undergraduate case competitions and aims to ensure that learning has a lasting impact beyond the classroom. ***Prerequisite: BUS 210, BUS 250, BUS 288, and BUS 290 (concurrent enrolment in BUS 288 and/or BUS 290 is allowed).*** *Note: Students may not receive credit for BUS 300 and GBUS 845AM.*