Strategic Marketing

3 credits

This course will introduce students to qualitative and quantitative analysis tools and forecasting along with alternate approaches to decision-making in the marketing context. Visioning, strategy, branding and the value-proposition plus risk and mitigation are then addressed. Emphasis is on applying disciplined theoretical frameworks to the development of critical thinking and sound judgement, harmonizing the objectives and resources of the organization with real world marketplace opportunities. ***Prerequisite: BUS 210 (or ADMN 210)*** *Note: Students may not receive credit for both BUS 310 and ADMN 310.*