Consumer Behaviour

3 credits

This course examines the key concepts and theories in consumer behaviour, psychology, and other relevant fields. It addresses perception, personality, culture, and other topics to better understand consumer actions, motivations, decisions and response to various marketing strategies. ***Prerequisite: BUS 210 or ADMN 210*** *Note: Students may only receive credit for one of BUS 312, ADMN 312, and ADMN 412.*