Digital Marketing Strategy

3 credits

This course examines leading trends in digital media and the evolving impact on marketing strategy. Focus will be placed on increasing competitiveness through optimal use of digital media tools and platforms to increase both marketing strategy effectiveness and efficiency. All “4 P’s” of on-line products, pricing models, distribution methods, and use in promotional strategy will be examined. Customer relationships, engagement, and empowerment are also considered. ***Prerequisite: BUS 210 (or ADMN 210)*** *Note: Students may only receive credit for one of BUS 317, BUS 417, ADMN 417, and ADMN 435AC.*