Marketing Research

3 credits

This course introduces the design, execution, and informed consumption of business research with a focus on marketing research. The course considers a range of contemporary research techniques, encompassing problem definition, questionnaires and other designs, sampling, business analytics techniques, interpretation of findings, and application to strategic marketing decision-making. ***Prerequisite: STAT 100 and any BUS 31x course or BUS 374AA-ZZ*** *Note: Students may not receive credit for both BUS 413 and ADMN 413*