Business-to-Business Marketing and Sales

3 credits

This course examines the unique aspects of marketing to business customers. Topics include organizational buying and selling models, creating value for business customers, developing product, pricing, channel, sales, and communications strategies. Relationship management within the supply chain and the sales function are emphasized. ***Prerequisite: BUS 310 or BUS 312*** *Note: Students may only receive credit for one of BUS 416, ADMN 416, and ADMN 435AE*