Applied Digital Marketing

3 credits

This course is designed to provide students with hands-on experience working directly with real clients. Students will work with their client(s) to apply the full spectrum of digital marketing strategies and tools they have learned throughout their program. The course focuses on the practical implementation of digital marketing strategies, including SEO, content marketing, social media, email campaigns, and paid advertising. ***Prerequisite: BUS 017, BUS 317, BUS 315, and BUS 414. Concurrent enrolment is allowed with BUS 414.*** *Note: Students may receive credit for one of BUS 418 or BUS 474DM.*