Social Enterprise Marketing

3 credits

This class considers the unique aspects of marketing in not-for-profit and triple bottom line businesses, with a focus on the impacts of organizational structure, revenue models, and social issue legitimacy on marketing strategy. Topics include marketing to volunteers and other key stakeholders, establishing partnerships, cause marketing, the social marketing of ideas, and success measurement. ***Prerequisite: BUS 210*** * Note: Students may not receive credit for both BUS 474AB and ADMN 435AM. *