Brand Strategy, Advertising and Design

3 credits

This course explores design practices for branding strategy and advertising as they are developed in a professional environment. Through experiential learning processes, lectures, case studies, and studio projects, students will gain practical and theoretical knowledge to create and understand the visual language under-pinning brand identities and advertising campaigns. The course emphasizes the development of brand strategy, aligning creative design and communication with strategic objectives to build cohesive and effective brand messages. *Note: Students may only receive credit for one of CTCH 213, DES 213, and CTCH 200AG.*