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BUSI 711

DATA-DRIVEN MARKETING I

Credit Hours: 1.5 · Graduate

Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers.

Prerequisites & course information

Short Title: DATA-DRIVEN MARKETING I Department: Business Grade Mode: Standard Letter Course Type: Lecture Credit Hours: 1.5 Restrictions: Enrollment limited to students in the MDS, OMCS or OMDS programs. Enrollment is limited to Graduate level students. Course Level: Graduate

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