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BUSI 712

DATA-DRIVEN MARKETING II

Credit Hours: 1.5 · Graduate

This course will leverage quantitative marketing analysis for important marketing problems such as churn forecasting, customer equity, targeting, identifying key dimensions of customer preferences, new product development, segmentation, and perceptual maps.

Prerequisites & course information

Short Title: DATA-DRIVEN MARKETING II Department: Business Grade Mode: Standard Letter Course Type: Lecture Credit Hours: 1.5 Restrictions: Enrollment limited to students in the MDS, OMCS or OMDS programs. Enrollment is limited to Graduate level students. Course Level: Graduate

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