INTRODUCTION TO MANAGERIAL ECONOMICS

Credit Hours: 3 · Undergraduate Lower-Level

The course utilizes economic tools such as supply and demand, elasticity, cost-benefit analysis, and models of perfect competition, monopoly, and monopolistic competition to support managerial decision-making. Real-world examples and case studies include topics in welfare, globalization, artificial intelligence and cost minimization, product differentiation, collusion, game theory, markup pricing, price discrimination, bundling, and predatory pricing. Various techniques in Excel for general calculations, optimization, present value analysis, regression, and graphing are taught and used in the course.