MGMT 580
MARKETING
Introduction to the key concepts underlying the function of marketing and its interaction with other functions in a business enterprise. Explores marketing's role in defining, creating, and communicating value to customers. Primarily case-based with capstone simulation exercise, providing a foundation for advanced course work in marketing. Required for MBA.
Prerequisites & course information
Short Title: MARKETING Department: Management Grade Mode: Standard Letter Course Type: Lecture Credit Hours: 3 Restrictions: Enrollment limited to students in the HMBA, MBA or OMBA programs. Enrollment is limited to Graduate or Graduate Quadmester level students. Course Level: Graduate
Sources
- Course catalogue ↗2026–2027