DISRUPTION IN COMMERCIAL REAL ESTATE
With a seismic shift in commercial real estate due to technology-driven changes to distribution networks and the digitization of the economy, developers face challenging and evolving opportunities. How do you adapt and thrive when customer desires change at lightning speed and everyone competes against Amazon? Through simulations and a real-time case study, students learn to capture the rewards of customer-centric design using psychographics and quantitative methodologies.
Prerequisites & course information
Short Title: DISRUPTION IN COMMERCIAL RE Department: Management Grade Mode: Standard Letter Course Type: Lecture Credit Hours: 1.5 Restrictions: Enrollment limited to students in the following programs: EMBA HMBA MBA PMBA WMBA XMBA Enrollment is limited to Graduate or Graduate Quadmester level students. Course Level: Graduate
Sources
- Course catalogue ↗2026–2027