MGMT 684
BRAND STRATEGY
The Brand Strategy course is designed to build on your first-year MBA marketing course and will explore the elements of brand strategy to build capabilities on brand management and how brands drive business strategy and long-term value: what it is, what it is not, how to manage, execute, measure and value. Mutually Exclusive: Cannot register for MGMT 684 if student has credit for MGMT 683 .
Prerequisites & course information
Short Title: BRAND STRATEGY Department: Management Grade Mode: Standard Letter Course Type: Lecture/Laboratory Credit Hours: 1.5 Restrictions: Enrollment limited to students in the following programs: EMBA HMBA MBA OMBA PMBA WMBA XMBA Enrollment is limited to Graduate or Graduate Quadmester level students. Course Level: Graduate
Sources
- Course catalogue ↗2026–2027