MGMT 692
CUSTOMER-FOCUSED STRATEGY FOR HEALTHCARE
The course is designed to teach the concepts of customer-focused strategy in a healthcare context. The course should be useful to middle/upper-level administrators, physicians, and other professionals in the healthcare sector and includes: (1) Marketing strategy and implementation in healthcare and (2) Understanding client needs and monitoring metrics.
Prerequisites & course information
Short Title: CUSTOMER-FOCUSED HC STRATEGY Department: Management Grade Mode: Standard Letter Course Type: Intensive Learning Experience Credit Hours: 1.5 Restrictions: Enrollment limited to students in the following programs: EMBA HMBA MBA PMBA WMBA XMBA Enrollment is limited to Graduate or Graduate Quadmester level students. Course Level: Graduate
Sources
- Course catalogue ↗2026–2027