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MGMT 709

DATA-DRIVEN MARKETING

Credit Hours: 1.5 · Graduate

Introduction to key data-driven marketing concepts and both qualitative and quantitative tools that underly marketing strategy and tactics - including product, price, promotions, and place (4P's).

Prerequisites & course information

Short Title: DATA-DRIVEN MARKETING Department: Management Grade Mode: Standard Letter Course Type: Lecture Credit Hours: 1.5 Restrictions: Enrollment limited to students in the following programs: EMBA HMBA MBA OMBA PMBA WMBA XMBA Enrollment is limited to Graduate or Graduate Quadmester level students. Course Level: Graduate

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