MGMT 731
REPUTATION MANAGEMENT
Companies with strong reputations gain competitive advantage. However, reputation is not a tangible attribute of a firm, but rather an intangible asset held in the minds of the firm's constituents. The goal of this course is to provide students with analytical tools to assess how an organization can build, damage, and repair its reputation.
Prerequisites & course information
Short Title: REPUTATION MANAGEMENT Department: Management Grade Mode: Standard Letter Course Type: Lecture Credit Hours: 1.5 Restrictions: Enrollment limited to students in the following programs: EMBA HMBA MBA PMBA WMBA XMBA Enrollment is limited to Graduate or Graduate Quadmester level students. Course Level: Graduate
Sources
- Course catalogue ↗2026–2027