MARKETING LAB
This course affords students the opportunity to apply their academic marketing knowledge to a real-world project, in a consultative role with a firm that serves as the client/project sponsor. Clients represent a variety of industries and challenge their student-managed teams to address a focused and strategically important marketing-related problem. In addition to core marketing, students must have taken at least one marketing elective.
Prerequisites & course information
Short Title: MARKETING LAB Department: Management Grade Mode: Standard Letter Course Type: Laboratory Credit Hours: 1.5-3 Restrictions: Enrollment limited to students in the following programs: EMBA HMBA MBA OMBA PMBA WMBA XMBA Enrollment is limited to Graduate or Graduate Quadmester level students. Course Level: Graduate Prerequisite(s): ( MGMT 580 or MGMP 580 or MGMW 580 or MGMT 880 ) and ( MGMT 680 or MGMT 681 or MGMT 682 or MGMT 684 (may be taken concurrently) or MGMT 686 or MGMT 707 or MGMT 778 )
Sources
- Course catalogue ↗2026–2027