QUANTITATIVE MARKETING MODELS

Credit Hours: 1.5 · Graduate

This course will leverage quantitative marketing analysis for important marketing problems such as churn forecasting, uncovering customer psychographics through surveys, segmentation, targeting, and positioning. Quantitative tools such as probabilistic models, factor analysis, cluster analysis, and perceptual maps will be introduced, which have a wide array of applications in marketing. Real-world case studies on firms such as Blue Apron and Ford will highlight the value of these quantitative tools.