MGMT 778
CUSTOMER EXPERIENCE MANAGEMENT
This course examines the key issues in managing customer experience in customer-focused service organizations. Its learning objectives are to understand the customer decision journey framework, diagnose and solve problems with journey mapping, design a transformative customer experience, measure experience, and manage unforeseen mishaps and setbacks.
Prerequisites & course information
Short Title: CUSTOMER EXPERIENCE MANAGEMENT Department: Management Grade Mode: Standard Letter Course Type: Seminar Credit Hours: 1.5 Restrictions: Enrollment limited to students in the following programs: EMBA HMBA MBA PMBA WMBA XMBA Enrollment is limited to Graduate or Graduate Quadmester level students. Course Level: Graduate
Sources
- Course catalogue ↗2026–2027