INTRODUCTION TO SPORT MANAGEMENT

Credit Hours: 3 · Undergraduate Lower-Level

This course is designed to: first, provide the student with an overview of the structure of the sport industry as well as issues facing sport organizations and how management techniques can be applied to solve business problems. Second, students will be introduced to the various sub-disciplines within sport management (marketing, law, sales, event management, etc). Third, students will become familiar with career opportunities in sport management.