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SMGT 340

DATA TOOLS IN SPORT MANAGEMENT

Credit Hours: 3 · Undergraduate Upper-Level

This course explores the application of data tools and analytics in sport management. Students will learn to collect, manage, analyze, visualize, and interpret sports-related data to support decision-making in areas such as fan engagement, ticket sales, operations, marketing, and business strategy. Emphasis is placed on practical, hands-on experience with industry-relevant tools, ethical considerations, and storytelling with data.

Prerequisites & course information

Short Title: DATA TOOLS IN SPORT MANAGEMENT Department: Sport Management Grade Mode: Standard Letter Course Type: Lecture Credit Hours: 3 Restrictions: Enrollment is limited to Undergraduate, Undergraduate Professional or Visiting Undergraduate level students. Course Level: Undergraduate Upper-Level Prerequisite(s): SOSC 302

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