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SMGT 362

SPORT MARKETING

Credit Hours: 3 · Undergraduate Upper-Level

This course covers the essentials of sport marketing which includes planning, promotions, operations, and market analysis. Students will examine the fundamental principles used in the marketing of sport, products, events, and the importance of service quality.

Prerequisites & course information

Short Title: SPORT MARKETING Department: Sport Management Grade Mode: Standard Letter Course Type: Lecture Credit Hours: 3 Restrictions: Enrollment is limited to Undergraduate, Undergraduate Professional or Visiting Undergraduate level students. Course Level: Undergraduate Upper-Level

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