Business Research

4.0 credits

This course provides an overview in business research methods. This course is designed for students in fields that emphasize quantitative methods. Probability concepts and the theory of sampling distributions are used as aids to quantitative reasoning and data analysis. Students will work in teams to develop, create, and analyze a research project for an actual client and present the project to the client. Upon successfully completing the course, students will be able to: Identify a business problem that requires primary data and quantitative research methods to solve Understand survey principles Analyze relationships between variables Formulate research project and present results