Social Media and Text Analytics

4.0 credits

This course is designed to equip students with the skills to retrieve and analyze social media data and design data-driven strategies for active social media management in business. Students will (1) become comfortable with the retrieval of web and social media data, (2) be able to understand and apply state-of-the-art methods to analyze social media data, and (3) design business strategies supported by the analytics. optimize a business’s online presence, preparing students to navigate and succeed in the dynamic digital world.