Foundations of AI & Business

4.0 credits

CIS 278 covers the application of generative AI technologies to a wide variety of business uses. The course will provide in-depth understanding of AI for Business, with a focus on Generative AI tools to create value for business, today. It will guide you in knowing what is possible in integrating Generative AI into today’s business workflows and provide frameworks to help decide how and when to utilize Generative AI. It will cover Use Case selection, understanding and articulating risks of utilizing AI in the enterprise for personal productivity and for stakeholder applications. You will build a rudimentary AI application or Agent using readily available tools. You’ll go beyond ChatGPT to instructing and fine-tuning LLMs and RAG systems. No coding is necessary. Foundational concepts in Marketing and Economics will be reviewed through a Generative AI lens. The course will ask you to become conversant with the big questions about Generative AI, to debate the moral, philosophical, and ethical challenges inherent in this system. Last, the course examines the developing roles and jobs that are emerging in an AI-driven workplace.