Pricing Strategy

4.0 credits

This course prepared future managers to analyze the environment in which their firm/organization operates and to arrive at an appropriate pricing policy for the product or services. There are several components: cost definition and measurement; measurement of price sensitivity and the implied market segmentation; strategic analysis vis-a-vis competitors and distributors; and the legal aspects of pricing. Topics include quantity discounts, bundling and tie-in sales, product-line pricing and competitive pricing. Cross-Listed: STR241, ECO241W Prerequisites: ECO207 and MKT203