Language & Advertising

4.0 credits

The course examines the use advertisers make of language in selling their products and how it affects our perceptions of the product and ourselves. The emphasis is on learning about linguistic practice. The course will appeal to those who are curious about the central role language plays in the art of persuasion presented as advertising. The course touches upon the structure of language insofar as it is relevant for understanding advertising as a form of social action. The acquired linguistic tools will help us to understand how commercial messages achieve their effect.