Digital Marketing

4.0 credits

This course will provide students of any business discipline a broad understanding of how digital marketing strategies, tools and tactics interact with and impact consumer and company behavior. At the same time, the course integrates a degree of depth within select digital marketing tactics such that students can better understand how they operate, what roles they play in both the customer journey and the marketing plan as well as how to measure and optimize them. By the end of the course, students will be able to enter any company demonstrating a stronger digital profile elevating how they use and keep current on digital marketing to deliver on both customer experience and business objectives. Pre-Requisite: MKT 203