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MKT 413-FB.ELCT.HY

Foundations of Product Management

2.5 credits

Product Management requires outstanding business skills, strong cross-functional leadership, and the ability to discover market/customer needs and to develop profitable solutions to meet those needs. It also requires a set of very specific applied skills, and this course is intended to develop those skills. The class will focus on three primary areas: • Ensuring Market Driven Development • Ideating and Developing/Testing Prototypes • Building Market Driven Product Roadmaps/Leading an Agile Development Process. Prerequisite: Permission of the instructor

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