Building Your Audience

1.0 credits

Interested in being a freelance musician? Running your own educational studio? Starting a chamber group? Being commissioned to compose or arrange music? Then you need to be well-versed in self-promotion! In this online course, we will determine how to set yourself apart from others and develop your own brand as a musician. You will research and implement tools and strategies to market yourself (or your product) to a variety of consumers – from audience members to parents to fellow artists. In addition, we will explore new trends, up and coming digital platforms, and tricks for understanding the online marketing world.